London based PR firm TRACE has announced plans to open a new office in the heart of the capital.
Located in Clerkenwell, the agency’s new base will also include an open plan event space, along with consultation and treatment rooms.
Furthermore, the 5,869 sq ft expansion will host a dedicated styling suite for the organisations 30-strong roster of clients.
Founded in 2009 by Lian Hirst and Rob Davies, TRACE is a nurturing, and inclusive public relations company known for guiding brands through the constantly evolving media, and retailer landscape.
From concept to delivery, the highly-skilled team devise multi-channel, strategic campaigns with maximum impact, whilst building brand credibility and recognition, via a series of innovative and creative campaigns.
Most recently, the agency was hired to support leading global payments and shopping service KLARNA.
TRACE presently represent brands including Guess, Sephora, Estée Lauder, Tom Ford, and Matches Fashion.
Of the decision to expand their headquarters, Lan Hirst says: “With the trend continuing for UK agencies to downsize their footprint in the UK, we see an opportunity to deliver a unique showroom offering for our clients.”
“In addition, the open plan layout enables our team and clients to come together in person to continue to build award winning campaigns and strategy which really connects with consumers.”
With Rob Davies adding: “Our new location offers evolving event spaces from styling suites, and treatment rooms through to industry talk and panel spaces.”
“We also strive to secure a balance between office and home life for our team, many of our employees are parents or have dependents and being able to offer a more collaborative approach to work/life is important for us.”
“Following COVID a number of our team relocated outside the capital to support their work/life balance and we will continue to encourage this, offering a flexible London based working environment for the days they require.”
