Let’s face it — nobody wants to stink. But if you’re ready to ditch the aluminium, parabens, and harsh chemicals found in conventional deodorants, natural alternatives are no longer just a niche wellness trend — they’re mainstream, effective, and stylish.
Whether you’re tackling your commute, smashing a gym session, or heading to after-work drinks, natural deodorants in 2025 are more powerful and better designed than ever. From sleek, sustainable refills to luxe balms and botanicals, these products help keep sweat and odour at bay — without compromising your health or the planet.
We’ve rounded up the best natural deodorants available in the UK right now, from cult favourites like Fussy and Wild to high-end picks from Salt & Stone and Malin + Goetz. All of them are aluminium-free, cruelty-free, and a cut above your standard drugstore stick.
1. Fussy Deodorant
Price: From lb13 (with subscription)
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Sustainable, stylish and science-backed — Fussy is the go-to for those who want convenience with a conscience. Its refillable cases come in a range of minimal colours, and the deodorant itself is free from aluminium, parabens and artificial fragrance. Instead, it’s packed with probiotics and baking soda alternatives to naturally neutralise odour.
Fussy’s formula glides on smoothly and comes in a variety of fresh, gender-neutral scents like Night Tales and Wide-Eyed. Subscribers get regular refills delivered to their door in compostable packaging — a win for both skin and sustainability.
Best for: Eco-conscious users and subscription convenience
Editor’s tip: Keep one at home and one in your gym bag — refills are super light and mess-free.
2. Wild Natural Deodorant
Price: lb12 + lb5 per refill
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Wild is one of the UK’s best-loved natural deodorants, and for good reason. With sleek metal cases and endlessly recyclable refills, the brand combines strong eco credentials with excellent odour protection. Their formula includes tapioca starch to absorb moisture and magnesium hydroxide to neutralise bacteria — all while staying gentle on sensitive skin.
Scents range from calming Lavender Haze to tropical Coconut Dreams, and new limited editions are dropped regularly to keep things fresh. Bonus: all products are vegan, cruelty-free, and designed to be as Instagrammable as they are effective.
Best for: Stylish minimalists and scent lovers
Editor’s tip: The Fresh Cotton & Sea Salt scent is a clean, gender-neutral crowd-pleaser.
3. Malin + Goetz Bergamot Deodorant
Price: lb25
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Luxury meets function with this beautifully formulated stick from Malin + Goetz. The Bergamot Deodorant is crafted without aluminium, alcohol, or baking soda — making it an excellent option for sensitive pits. Instead, it uses natural odour-neutralising enzymes and corn starch, paired with a bright, citrusy bergamot scent that smells clean, fresh and subtle.
Its clear gel texture glides on easily and dries down with zero residue. Though on the pricier side, one stick lasts months and feels indulgent every time you apply it.
Best for: Sensitive skin and luxury grooming fans
Editor’s tip: Pair with Malin + Goetz’s body wash for a full-on spa experience.
4. AKT London Deodorant Balm – SC.01 Orange Grove
Price: lb24
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AKT is the natural deodorant loved by West End performers and dancers — people who really need it to work. Their award-winning balm formula is activated by your body heat, absorbing quickly into the skin without leaving white marks. It’s packed with shea butter, calendula, and arrowroot powder to soothe and protect.
The SC.01 Orange Grove scent is fresh, herbal and lightly floral, while the aluminium tube packaging is recyclable and sleek. A single tube lasts up to 8 weeks with daily use.
Best for: Heavy sweaters and luxury grooming routines
Editor’s tip: A small pea-sized amount is all you need — warm it between your fingers and apply like a moisturiser.
5. Salt & Stone Natural Deodorant – Bergamot & Hinoki
Price: lb25
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A California favourite now making waves in the UK, Salt & Stone’s deodorant is the ultimate in high-performance natural care. It features seaweed extracts, hyaluronic acid, and probiotics — all wrapped in a clean, modern stick. The Bergamot & Hinoki scent is woody, citrusy, and luxurious without being overpowering.
The formula is free from aluminium, alcohol, baking soda and synthetic fragrance, making it a top pick for sensitive skin. And with skin-boosting ingredients usually found in face creams, it’s basically skincare for your underarms.
Best for: Athletes, skincare enthusiasts, and fragrance lovers
Editor’s tip: Apply to clean, dry skin post-shower — it’s long-lasting even in heat or humidity.
6. Dr. Squatch Coastal Mist Deodorant
Price: lb12
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Dr. Squatch is a natural grooming brand that blends performance with playful branding. Their Coastal Mist deodorant offers a crisp, beachy scent backed by powerhouse ingredients like arrowroot powder, charcoal, and probiotics to absorb sweat and neutralise odour naturally.
Perfect for guys who want something that works without smelling too botanical or floral, this deodorant has serious staying power. Plus, it’s free from parabens, aluminium, and artificial preservatives.
Best for: Active lifestyles and fresh, masculine scent fans
Editor’s tip: Works brilliantly after workouts — stash in your gym kit for a quick refresh.
Final Thoughts
Natural deodorants have come a long way. No longer just a patchouli-scented health food shop niche, today’s options are sleek, effective, and engineered to last all day. Whether you’re searching for refillable options, high-end grooming upgrades, or skin-kind formulas, there’s a natural deodorant that will suit your needs and your lifestyle.
Best Natural Deodorant by Category:
| Category | Top Pick |
|---|---|
| Best Refillable | Fussy or Wild |
| Best for Sensitive Skin | Malin + Goetz or Salt & Stone |
| Most Luxe | AKT or Malin + Goetz |
| Most Active Formula | AKT or Dr. Squatch |
| Best Scent Range | Wild or Salt & Stone |
| Best Value | Dr. Squatch or Wild Refill Plan |
Natural Deodorant FAQs
Do natural deodorants really work?
Yes — modern natural deodorants use ingredients like magnesium, arrowroot powder, and probiotics to control odour and absorb sweat without blocking your pores.
Will I go through a “detox” phase?
Some people experience a short transition when switching to natural deodorants, but this usually passes in a week or two. Stick with it — your body adjusts.
Can men use deodorants marketed as gender-neutral or for women?
Absolutely. Most natural deodorants are unisex, and the scent and formula matter far more than the branding.
Editor’s Pick: Fussy Deodorant takes the crown for best all-rounder — stylish, sustainable, and hard-working.
