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The Evolution of Masculinity in the Fashion Industry

01/07/2025 - Updated On 03/07/2025
in Features, Mens Fashion
Reading Time: 3 mins read
The Evolution of Masculinity in the Fashion Industry

Not long ago, men’s fashion stuck to a strict script: neutral tones, safe cuts, no frills, no flair. Jewellery? Maybe a wedding ring. A watch, at most. Anything more was seen as too much.

But something has shifted. And not just on the catwalks.

You see it in music videos, on the tube, in office lifts, and Friday night pub queues. Men are dressing differently — not just to look good, but to say something. About who they are, what they feel, and what masculinity even means anymore.

The old rulebook has been torn up. And honestly? Good riddance.


From Utility to Expression

Historically, men dressed for necessity. Uniforms, workwear, and clothes built for function. The message was clear: stay practical, stay sharp, but stay silent.

But fashion has never been just about fabric. It evolves alongside society — especially when we start asking bigger questions about gender, identity, and emotion.

Now, men wear pearl necklaces, eyeliner, pink suits, nail polish, fur coats, and rings stacked with meaning. And it’s not just artists or influencers. It’s everyday guys, too.

This isn’t limited to the LGBT+ community. Straight, cisgender men are also embracing fashion with fewer rules and more imagination.

Jewellery, in particular, has become a turning point. It’s not about status or flash. It’s about precision, personality, and perspective. It’s not just an accessory — it’s a framing device for identity.


Jewellery Isn’t New — We Just Forgot

Ironically, men’s jewellery is anything but modern.

History tells another story. Persian kings wore gold chains. Signet rings were heirlooms. Tribal pendants carried meaning. Medals were worn close to the heart.

But over time — particularly in the West — religious stigma around vanity helped erase that history. Jewellery came to symbolise femininity, softness, and self-indulgence. And most men backed away from it.

That cycle, finally, is reversing.


What Jewellery Means for Men Today

Today, jewellery isn’t just about wealth or image. It’s about story.

A bracelet worn every day. A chain gifted by someone important. A ring that becomes part of your routine. These aren’t just items — they’re expressions of self.

For some men, it’s about style. For others, it’s about identity. For many, it’s both. Jewellery speaks in a language beyond words — one that communicates care, attention, taste, and even vulnerability.


Rise of the Modern Icon

Style has become a quieter kind of confidence. You see it everywhere now. Men are choosing pieces that feel personal rather than performative, such as a clean chain, a worn-in ring, or a pair of men’s huggie earrings.

It isn’t about showing off. It’s about showing up. Jewellery is becoming less of a statement and more of an extension of self, a more tangible way to wear meaning.


Ritual & Style

For many men, jewellery starts as a style choice — but becomes something deeper.

You reach for the same ring each morning. Your wrist feels bare without a bracelet. You touch a chain in moments of stress or calm.

These small rituals become part of your rhythm. And that’s the quiet power jewellery holds. It can be grounding. Protective. A source of control when the world feels uncertain.

Not because it impresses others — but because it belongs to you.


Breaking the Binary

Jewellery has always been genderless. Culture is what draws the lines.

For too long, men were taught to fear softness, colour, and emotion — even though those qualities have always been deeply human.

But things are changing. More men are embracing pieces once deemed “feminine.” Old ideas about what men should wear are dissolving. And the myth that strength and style are opposites is finally crumbling.


The New Masculinity

Masculinity today isn’t handed down. It’s explored — and, for some, reclaimed.

New definitions are emerging. Flexible, nuanced, more honest. Jewellery and fashion are part of that process. Not as trends, but as tools for self-inquiry.

The future of men’s fashion isn’t rigid or loud. It’s individual, intuitive, and open-ended.

Because if there’s one thing fashion has taught us — it’s that identity doesn’t need to shout to be heard.

 

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