London’s housing market is infamous for its unrelenting pace, sky-high prices, and constant competition. And it’s no surprise! London is, after all, a bustling city with museums, art galleries, top restaurants, and plenty more. Why wouldn’t you want to live here? So, if you’re stuck trying to navigate the clamour for property in the big city, then here’s a few tips to help you smooth out the journey.
Choices for Buyers, Renters, and Sellers
For Renters: If you’re looking to rent in London, preparation is key. Rental properties are often snapped up within hours of being listed. So be proactive! Have your documents ready – landlord references, proof of income, and identification. It’s not a bad idea to be a little flexible too. Consider looking beyond Central; London’s suburbs, like Bromley or Walthamstow, are charming and affordable in equal parts.
For Buyers: Buying in London? Brace yourself for stiff competition and eye-watering prices, with the average house price currently well north of lb500,000. Be clear on your budget and non-negotiables right from the start, and note that mortgage pre-approval is practically a necessity as well.
For Sellers: If you’re on the other side of the coin and you’re selling your flat, then there are some hurdles to negotiate here, too. One of them is choosing how you sell! Doing it yourself online is a solid option if you want to see the largest return, but it does come with the headache of booking viewings and navigating the legal stuff largely by yourself. Estate agents occupy the other end of the spectrum, offering a hands-off approach for you so that you don’t really have to worry about anything (except ensuring your undergarments are all folded away prior to viewings!). Of course, the downside here is commission.
Some sellers have started opting for instant sales through online sites. The sell my house fast service with Sold.co.uk is one such example. As they’re a company, they have the capital to buy houses outright, without needing to wait for approval on a mortgage. The long and short of it is that it’s up to you which method you choose, but take some time to consider your options and what’s important to you.
The Post-Pandemic Exodus

Source: Unsplash
Perhaps the most striking trend recently has been the move from city centres to more rural areas. Increased remote working has been the crucible, opening up opportunities to escape London prices. This exodus has eased some pressure on the London market, particularly in traditionally high-demand areas.
If you’re tempted by this, remember to weigh up the pros and cons. The dream of a house in the country might seem peaceful, spacious, and tranquil, but if you ever need to commute to the office again you’re going to be trading all of that for your precious time.
Finding Your Place
Whatever camp you’re in, London’s housing market demands speed and decisiveness. For buyers and renters, knowing your limits and broadening your horizons can make all the difference. For sellers, taking the time to explore your selling options might just ease the stress of letting go. Don’t be put off by the rat race, embrace it! Take the right approach and you’ll still be able to find your own slice of the big smoke.




































