Whether you’re decluttering, upgrading your collection, or simply looking to unlock the value of old pieces, selling gold jewellery online can be a quick and convenient way to make money. With gold prices remaining strong, 2025 is a great time to cash in on unwanted or broken items — from chains and rings to earrings and bangles.
But not all buyers are created equal. To ensure you get a fair price, secure transaction, and fast payment, it’s important to choose the right platform.
Here’s your comprehensive guide to where to sell gold jewellery online in the UK, including trusted websites, key tips, and what to watch out for.
1. Hatton Garden Metals – Best for Competitive Prices
Website: hattongardenmetals.com
Why we recommend it: Transparent pricing, fast service, trusted name
Hatton Garden Metals is one of the most established and trusted gold buyers in the UK. Based in London’s famous jewellery quarter, the company offers real-time pricing based on the current market value of gold.
You can post your items for free, and they typically offer same-day payment once your jewellery has been inspected and weighed. Their website features a gold price calculator, so you know roughly what to expect before sending anything off.
Pros:
- Excellent customer reviews
- Upfront pricing based on live gold rates
- Free insured postage and next-day payment
Best for: People looking for quick, professional transactions at market-leading prices
2. PostGoldForCash – Best for Simplicity
Website: postgoldforcash.com
Why we recommend it: Straightforward process, good for beginners
As the name suggests, PostGoldForCash focuses on making it easy to sell your gold from home. Request a free gold-selling pack online, fill it with your items, and send it back via insured post. You’ll then receive a quote and can choose to accept or have your items returned free of charge.
It’s a fuss-free process that appeals to people selling gold for the first time or those with small items to offload.
Pros:
- Very easy to use
- No hidden fees
- Free returns if you decline the offer
Best for: First-time sellers, small pieces, or quick clear-outs
3. Cash4GoldNow – Best for Customer Service
Website: cash4gold-now.co.uk
Why we recommend it: Helpful support, transparent offers
Cash4GoldNow is another reputable UK-based gold buyer that offers competitive rates and a strong customer service reputation. They accept gold in all forms — from broken chains and single earrings to old wedding bands or outdated styles.
They’re known for clear communication and fair pricing, and often match or beat offers from competitors. You can get a quote online or by phone before sending anything in.
Pros:
- Fast payment via bank transfer or cheque
- Real-time prices and helpful team
- Accepts gold coins and scrap as well
Best for: Sellers looking for personalised service and advice
4. Vintage Cash Cow – Best for Mixed Lots and Jewellery Boxes
Website: vintagecashcow.co.uk
Why we recommend it: Accepts gold along with other vintage items
If you’re clearing out old jewellery boxes or inherited a mix of vintage odds and ends, Vintage Cash Cow is a great option. Unlike most gold buyers, they accept a wide range of items — including costume jewellery, watches, silverware, coins, and even old handbags.
You send everything in one parcel, and their team evaluates it all together. You then receive an offer — which you can accept or decline with no obligation.
Pros:
- Great for mixed boxes and non-gold pieces
- Free, fully insured shipping
- Suitable for people decluttering or downsizing
Best for: Estate clearances, inherited jewellery, mixed metals and vintage accessories
5. eBay – Best for Selling Designer or Branded Gold Jewellery
Website: ebay.co.uk
Why we recommend it: Reach thousands of buyers and set your own price
If you’re selling designer gold jewellery or branded items like Tiffany & Co., Cartier, or vintage Rolex jewellery, eBay can be a powerful platform. You can set your own price, showcase the piece with high-quality images, and engage with potential buyers directly.
However, you’ll need to manage listings, fees, postage, and communication yourself — so it’s best suited for more confident sellers.
Pros:
- Control over pricing
- Access to a large global marketplace
- Great for unique, high-end or vintage items
Best for: Designer jewellery, sellers comfortable with online marketplaces
6. The Gold Centre – Best for Gold Coins and Bullion
Website: thegoldcentre.co.uk
Why we recommend it: Specialists in investment-grade gold
If you’re selling gold coins, investment pieces, or bullion, you’ll want to go with a specialist like The Gold Centre. They’re based in Birmingham’s Jewellery Quarter and offer competitive pricing for investment-grade gold as well as jewellery.
Live prices are listed online, and you can visit in person or use their postal service.
Pros:
- Great for bullion, sovereigns, and gold coins
- Transparent live pricing
- Professional service
Best for: Investment sellers, larger gold quantities, serious gold holders
How to Get the Best Price When Selling Gold Jewellery Online
To make sure you get the best possible return, keep these tips in mind:
Know the Purity of Your Gold
Most gold jewellery is marked (9ct, 14ct, 18ct, etc.). Higher carats = more gold content = higher value.
Weigh Your Items
Weigh your jewellery at home for an idea of how much you have (grams), but note that professional buyers will verify the weight independently.
Check Live Gold Prices
Gold prices fluctuate daily. Use tools like the Hatton Garden Metals Gold Price Calculator to see what your pieces might be worth today.
Avoid Pawn Shops or High Street Chains
While convenient, these often offer lower rates. Online buyers tend to provide better value and transparency.
Keep Hallmarks and Certificates
If your jewellery has a hallmark or certificate of authenticity (especially for designer pieces), include that in your sale — it can increase the value.
What About Selling Gold Jewellery for Scrap?
Broken or tangled chains? Single earrings? Unworn or outdated pieces? Don’t worry — most online buyers will happily accept scrap gold.
They’ll assess the metal content and pay based on weight and purity, regardless of condition. This can be a great way to turn unused bits into cash.
Final Thoughts
Selling gold jewellery online is now easier, faster, and more profitable than ever — especially if you choose the right platform. Whether you’re clearing out your drawers, offloading unwanted gifts, or unlocking the value of inherited items, the platforms listed above offer secure, convenient, and fair ways to sell gold from home.
For top prices and professionalism, go with Hatton Garden Metals or Cash4GoldNow. If simplicity is key, PostGoldForCash delivers a smooth experience. And if you’re selling designer jewellery or a mix of items, platforms like eBay or Vintage Cash Cow could give you the edge
