Contrary to popular belief, investing in luxury fashion is more than an act of indulgence—it’s about making smart, high-value purchases that stand the test of time.
From Bottega Veneta’s coveted Andiamo bag to Chanel’s iconic quilted classics, investing in the right pieces can mean looking effortlessly chic while carrying a smart investment on your shoulder.
In this guide, we’ll walk you through the essentials of luxury shopping, highlighting timeless pieces, resale value, and tips to balance elegance with financial responsibility. Whether you’re making your first big purchase, or simply adding to a growing collection, here’s how to shop luxury with long-term value in mind.
What makes a good investment?
Heritage: if a brand has a rich heritage, its pieces are more likely to maintain high retail and resale value. For example, Chanel, Hermès, and Louis Vuitton each boast over a century of innovation and craftsmanship, making their iconic designs both prestigious and highly sought after.
Timelessness: when investing in a luxury item, it’s important to consider the silhouette and colourways. Purchasing a classic or signature style from a luxury brand will prevent you from falling into more temporary trends, meaning you can wear the item for years and make the most of its high quality. If you are torn between two or three different colourways of the same item, consider which colours you may tire from in five or ten years’ time.
Resale value: if you know you might tire of the item later down the line, do some research into resale value of different brands and specific items. Luxury resale sites like Vestiaire Collective or The RealReal are great places to browse, with Vestiaire Collective even offering its own resale price calculator.
With these factors in mind, below are some of the luxury pieces worth the investment in 2025…
Bottega Veneta: Andiamo bag
‘Andiamo’ translated from Italian means ‘let’s go’, which accurately defines the dynamic versatility of this Bottega Veneta silhouette. Since its runway debut in Matthieu Blazy’s SS/23 show for the brand, the handbag featuring Bottega’s signature Intrecciato weaved leather and gold-tone knot detail made waves in 2024. Worn by celebrities from Dakota Johnson and Michelle Yeoh to Jacob Elordi, the silhouette is offered in both a small and large size, with an ongoingly expansive variation of colours and finishes.
Louis Vuitton: Neverfull Tote
This signature monogrammed bag remains one of Louis Vuitton’s most timeless and practical designs, crafted from monogram-coated canvas with a cowhide leather trim. According to a 2024 Report by Rebag, the handbag dominated the resale market, achieving an impressive 158% average value retention, a 22% increase from 2023. Meanwhile, the luxury house’s reversible reinvention of the accessory—the Neverfull Inside Out—further cements the silhouette’s timeless appeal.
Cartier: Love Bracelet
Designed in 1969 by Aldo Cipullo for Cartier, this unisex cuff bracelet carries rich heritage and symbolism, along with high resale demand. In 2024, the sleek design, recognised by its iconic screw details, ranked among the most favourited fine jewellery pieces on the luxury resale platform Rebag. Furthermore, the introduction of the new medium model– which offers a cuff width between the brand’s signature small and large models– suggests that this timeless piece will remain a strong investment in 2025.
Chanel: Classic Flap Bag
According to Sotheby’s, “investing in a Chanel bag might be one of the smartest luxury purchases you can make today.” Aside from their exclusivity and timeless stylish appeal, the routine inflation of the house’s handbags make them a sensible retail or secondhand investment. Chanel’s Classic Flap Bag is one of the most iconic pieces, with its quilted leather and tweed variants consistently retaining or appreciating in value over time.
Rolex
Another brand with a yearly inflation of its products is Rolex, which adjusts prices each January. In 2025, the rise in price varied particularly by material, with solid gold pieces seeing an inflation of up to 7%. The heritage and exclusivity behind these timepieces makes them a worthy investment, with the Daytona and Submarine models being among the brand’s most coveted.
Burberry Trench
The Burberry trench has established itself as a classy and timeless staple, boasting durability and practicality for the last century. Despite evolving fashion trends, its silhouette has remained largely unchanged, proving its timeless appeal across various style movements and making it the perfect investment coat. Given its longevity and versatility, the cost per wear becomes justifiable, making it a smart addition to any winter wardrobe.
Goyard St Louis Tote
With a heritage spanning over two centuries, Goyard is synonymous with rich history and timeless luxury. In 2024, the brand’s bestselling Saint Louis Tote achieved a 139% value retention, cementing its status as a quiet luxury staple. Adding to the tote’s allure, certain limited-edition colours and exclusive releases command even higher resale values, which can even surpass their retail price. Plus, through keeping products exclusive to its boutiques, Goyard’s pieces maintain an added desirability in the resale market.
Hermès Silk Scarf
Renowned for their impeccable craftsmanship, each Hermès scarf is crafted from 100% silk, and finished with hand rolled edges and intricate designs. Much like the luxury house’s other pieces, these scarves retain their value and offer appreciation over time depending on their design. Plus, the square silhouette gives them styling versatility and an enhanced cost per wear.
Van Cleef and Arpels: Alhambra Collection
In 2024, Van Cleef and Arpels secured the top spot for highest resale value in Rebag’s report, proving a rising demand for the fine jewellery brand. The emblematic Alhambra collection, known for its signature clover motifs, tends to retain the strongest value, with the Vintage 5 Motifs Bracelet surpassing 100% of its retail price. Regardless of your semi-precious stone selection, the maison’s lucky charm could be a lucky investment in 2025.
