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Ted Baker launches eyewear with Oliver Goldsmith

09/06/2022
in News
Reading Time: 2 mins read
Ted Baker launches eyewear with Oliver Goldsmith

Ted Baker and Oliver Goldsmith have united to launch a new limited-edition eyewear collection.

Compromising of two womenswear, and two menswear shapes that are an exact replica of the original Oliver Goldsmith frames worn by iconic cultural figures of the 1960s, including signature styles worn by Jackie Onassis, Michael Caine and even Audrey Hepburn in Breakfast at Tiffany’s.

Oliver Goldsmith’s timeless silhouettes are given an injection of colour and personality with signature Ted Baker prints that punctuate the inner frames, celebrating the heartland of the brand and matching back to clothing across its SS22 collections.

“As the originators of fashion eyewear, Oliver Goldsmith are intrinsically rooted in British culture and so the opportunity to partner with another likeminded British heritage brand makes perfect sense.” Claire Goldsmith, Fourth Generation Owner, Oliver Goldsmith says in a statement. “For this collection we extensively explored Ted Baker’s design archives and have developed a technique of marrying print to frame which is something we’ve never tried before.’

With Anthony Cuthbertson, Global Creative Director at Ted Baker adding: “This unique collaboration marks a coming together of two British style icons – the story of creative vision, statement styling and the joy in storytelling. We’re celebrating prints, shapes, and the best of British quirk.”

The limited edition Ted Baker x Oliver Goldsmith collection is exclusively available online and in store at Ted Baker’s Regent Street flagship in London, with frames retailing for lb300.

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