Paul Smith Sample Sale
Shop a selection of clothing and shoes for both women and men, plenty of accessories and gifting, with key items including small leather goods, scarves and socks in his signature coloured prints.
Expect up to 80% off with prices starting from just lb5!
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When?
Thursday 22nd May: 11am – 8pm
Friday 23rd May: 11am – 7pm
Saturday 24th May: 11am – 6pm
Sunday 25th May: 12pm – 5pm
Where?
THE BOX
4-6 Ram Place
London
E9 6LT
Paul Smith: A British Icon of Playful Elegance
Sir Paul Smith is one of Britain’s most celebrated designers, known for blending classic tailoring with a distinctive sense of wit, colour, and creativity. Since founding his namesake label in 1970, Smith has become a global symbol of British fashion—one that effortlessly bridges tradition and modernity.
What began as a small shop in Nottingham with a modest selection of menswear has evolved into an international brand with collections spanning menswear, womenswear, accessories, footwear, and homeware. Smith’s designs are rooted in traditional British craftsmanship, but always with an unexpected twist—whether it’s a flash of bright lining in a tailored blazer, a pop of pattern beneath a crisp shirt collar, or his signature multicoloured stripes.
Paul Smith’s ethos is simple: “classic with a twist.” This philosophy is reflected not just in his clothing, but in every aspect of the brand—from its artistic campaigns to its creative collaborations with cycling teams, photographers, and global artists. His stores around the world often serve as cultural spaces as much as retail environments, filled with books, art, and objects that reflect Smith’s insatiable curiosity.
Beyond his aesthetic, Smith is widely respected for his independence and integrity. He continues to lead the company as founder and designer, maintaining a close connection to the creative process and an unwavering sense of authenticity.
In 2000, Paul Smith was knighted for his services to British fashion, cementing his role not just as a designer, but as a cultural ambassador. Today, the Paul Smith brand remains a beacon of intelligent design, where tailoring meets irreverence and tradition is always approached with a playful eye.
Whether worn on Savile Row or spotted on the streets of Tokyo, Paul Smith remains unmistakably British—and unmistakably himself.
