British menswear brand Moss has unveiled its newly refurbished Oxford Street West flagship store, marking a confident step forward in the evolution of modern tailoring on the high street.
Spanning over 5,000 sq ft across three floors, the redesigned space blends Moss’s 172-year heritage with a fresh, contemporary identity. Expect clean lines, rich textures and a carefully curated collection of modern menswear, from relaxed tailoring and technical fabrics to smart casual staples. This is classic style redefined for today’s man.
A New Chapter for Moss
Formerly Moss Bros, the brand has dropped ‘Bros’ to reflect its shift into a more diverse, digital-first, omni-channel business. The Oxford Street West flagship showcases this new direction—one that prioritises confidence, versatility, and ease of wear.
At the heart of the store is Moss’s signature offer: premium tailoring, elevated casualwear, and a wide selection of Italian-milled fabrics from partners including Ferla, Barberis, and E. Thomas. Services include ready-to-wear, hire, and custom-made tailoring, all supported by in-store style experts ready to guide shoppers through their wardrobe needs.
“Men today don’t just want to look good—they want to feel confident,” says Brian Brick, CEO of Moss.
“That means clothes that fit well, feel great and suit their lifestyle. Our role is to take the stress out of getting dressed.”
The Human Touch: Style with Substance
Store manager Peter Akinnola, a long-time member of the Moss team, brings warmth and expertise to the flagship. His focus is on connection, not just clothing.
“We’re not just selling outfits—we’re helping people feel like the best version of themselves,” says Peter. “One of my most memorable moments was helping a young man find a suit for his first job interview. You could see the transformation in his posture when he found the right fit.”
Peter’s top style tips?
- Focus on fit, not size
- When in doubt, cardigan
- A great jacket changes everything
- Invest in elevated accessories
- You don’t need 20 outfits—just five great ones
“Style doesn’t need to shout,” he adds. “It just needs to know what it’s doing.”
More Than a Store—It’s a Destination
With its sleek interior, hands-on service, and versatile product offering, Moss’s Oxford Street West flagship is more than just a shop—it’s a modern menswear destination. The store encourages customers to experience clothing in person: feel the fabrics, try the fit, and leave feeling empowered.
Now open in the heart of London’s fashion district, the flagship is a confident step forward for a heritage brand embracing modern life.
About Moss
Founded in 1851, Moss has been a staple of British menswear for over 170 years. Once known as Moss Bros, the brand has evolved to meet the needs of today’s man. Now simply Moss, it offers everything from tailoring and casualwear to hire and custom-made pieces—available in-store and online at moss.co.uk.
