Luca Faloni grew up in Italy surrounded by a strong culture of artisanal craftsmanship and quality of fabrics. Only when he moved to London did he realise that the quality of menswear he was used to was not as easily accessible outside of his home country in Italy, Luca launched his eponymous brand back in 2014.
With a focus on slow fashion and luxury Italian craftsmanship, the Luca Faloni label is offering staple menswear items at a fraction of the price you’d expect for “Made in Italy” fashion, thanks to their forward thinking artisan to consumer model.
We’ve come to expect brands to change their style constantly, but in a clear departure from the fast-paced seasonal cycle most fashion brands follow, Luca Faloni is all about consistency. Luxury fabrics, timeless designs, all made in Italy.
Cashmere, brushed cotton and linen: Luca Faloni has become synonymous with these three exquisite fabrics. The brand’s founder believes men should own a couple of staples, and that these pieces should last a long time. You won’t find trend-following items at Luca Faloni, only a couple of colours or designs are added now and then.
The focus at the brand is on the fabrics and the manufacturing, and only the best Italian artisans will do. Cariaggi for cashmere, Grandi and Rubinelli for brushed cotton… Faloni sources from places that have generations of craftmanship attached to their names. The same philosophy applies to manufacturing. The people making Luca Faloni clothes didn’t just start yesterday, and they are highly specialised, Luca explained to Opumo Magazine. “For instance with shirts, there is the family that specialises in cutting the patterns, there is the family that specialises in stitching, the family that specialises in attaching the buttons…”
Between luxury and casual, the brand offers Italian sophistication style and craftsmanship to the world. The easy-to-wear offerings of Luca Faloni are available online, but Luca believes physical retail spaces are important, and the brand has two London stores and internally.
Whether at a Luca Faloni store or online, you’ll find menswear staples that adapt to every occasion and are durable. Bestsellers include the classic Chunky Knit Cardigan, Cashmere Roll Neck, Cortina Cotton Chinos, Brushed Cotton Shirt with mother-of-pearl buttons and the pure cashmere hoodie, miles away from the sportswear hoodie you’ll find on the high street. Leather accessories such as a weekender bag or a calf leather belt are classic menswear items. Getting the Italian-made and quality-first approach synonymous with Luca Faloni, everything a man needs in his wardrobe is elevated to casual luxury.
Sarah Kante
