Harrods has announced the launch of its new e-commerce platform, powered by SCAYLE – one of the fastest-growing enterprise commerce platforms in the world.
Devised with a clear focus on delivering a premium, state-of-the-art e-commerce service, this strategic partnership aims to elevate the online purchasing experience; providing customers with a “seamless journey across the British luxury retailer’s impressive product assortment across fashion, beauty, jewellery & watches, food & beverages, and home & living”.
In a press release Harrods say they will leverage SCAYLE’s robust set of out-of-the-box, intuitively configurable capabilities which offers high flexibility for customisation and personalisation, including Product Information Management (PIM), Shop Management and an Order Management System (OMS).
Additionally, SCAYLE has built custom brand landing pages for Harrods, developed the headless frontend, and integrated an ERP alongside all other third-party systems. Specifically built for B2C, SCAYLE’s platform services empower enterprise brands and retailers to create customer experiences with ease within one unified and composable backend; aligning with Harrod’s vision to deliver an exceptional experience and service to customers across all channels globally.
“Harrods is committed to delivering best-in-class and engaging customer experiences, and this means choosing partners that are equally committed to innovation,” Harrods’ Caitlin Innes, Chief Digital and Customer Officer, said.
“We were impressed by SCAYLE’s ability to enable an intuitive management of multiple categories at a global level, and its commitment to forging a close working partnership. We were also pleased to launch the new platform at speed, achieving a successful, seamless migration.”
“We are excited to partner with a commerce platform that allows us to deliver the premium experiences on an increasingly global scale.”
With Tobias Ring, Managing Director at SCAYLE adding: “Harrods is the world’s most iconic luxury retailer. It is exciting to partner with a retailer that has been at the forefront of the market for so long and knows what it takes to create superior customer experiences.
“As SCAYLE empowers retailers to build these experiences flexibly while growing their business across multiple channels, categories and countries, it’s a perfect match.”
“We look forward to working with Harrods to provide the best experiences for their customers.”
Following the successful launch of the online platform, SCAYLE will continue to deliver high-quality e-commerce services to Harrods, with the upgraded native mobile app.
Set to launch in the coming months, this next phase of the retailer’s partnership with SCAYLE will further ensure an “experience-driven buyers’ journey across all channels and regions, including US, Middle East, and Asia”.
