London-based coffee brand Grind has teamed up with Paramount Pictures to launch a limited-edition Clueless-inspired collection, celebrating 30 years of the cult classic and the arrival of Clueless, The Musical in London’s West End.
Taking style cues from Cher Horowitz’s iconic 90s wardrobe, the exclusive collaboration brings a nostalgic twist to Grind’s coffee range. Expect a hot pink holographic coffee tin, silver tartan reusable iced coffee cups, and a graphic tee featuring Cher, Dionne and Tai—complete with the legendary quote: “UGH, AS IF.” All items are available online at grind.co.uk and in select Grind cafés.
The campaign, fronted by fashion influencer Abigale Masters alongside Belinda Ingrid and Mia Min, reimagines the film’s famous makeover montage with a modern London twist. Think coordinated plaid, statement accessories and iced coffees in hand.
Grind’s collaboration nods to the film’s enduring fashion influence while highlighting the brand’s commitment to planet-friendly coffee. Each tin includes your choice of Grind’s home-compostable pods, ground or whole bean coffee, all ethically sourced and sustainably farmed.
In celebration of the launch, Grind Covent Garden is serving up a Clueless-themed cosmopolitan cocktail. Quote Cher’s “Ugh, as if!” and enjoy 2 for lb12 before catching Clueless, The Musical just around the corner at Trafalgar Theatre.
What’s in the Grind x Clueless Collection:
- Limited-edition pink holographic coffee tin (free with subscription orders)
- Reusable iced coffee cup set with silver tartan etching
- Graphic tee featuring Cher, Dionne and Tai, available in sizes S–XXL
- Available individually or in curated bundles
David Abrahamovitch, Founder and CEO of Grind, says:
“Even if you haven’t watched Clueless in years, its fashion, quotes and iconic makeover scene are instantly recognisable. This collection is about bringing that nostalgia to life—with a Grind twist. Just like Cher, we’re into makeovers too. We’ve been transforming coffee to make it more sustainable, more stylish, and more accessible—whether at home or on the high street.”
The Grind x Clueless collection is available now for a limited time.
Visit grind.co.uk to shop the range.
