If you’re launching your own fashion label, you’ll need more than great design skills and high-quality clothing to be a success. Public Relations services in fashion are essential for getting the word out about your brand, and fashion PR companies can manage this task for you. Also, amongst a wide range of other offerings, they can take charge of your time-consuming social media management, oversee content creation and ensure compelling narratives for your target market to follow. Leaving you free to get on with running your fashion business.
PR agencies can create and distribute press releases to give your brand publicity, manage your social media engagement and influencer campaigns, produce fashion shows and administer other event management, send out samples to fashion editors and influencers, and respond to media inquiries.
If you want to make it onto the pages of a major fashion magazine and have successful campaigns, you’ll either need a great deal of luck or work with fantastic fashion PR services. So, who exactly are some of the best fashion PR agencies in London?
1. Task PR
Task PR was created by directors Tamara Kretzer, André Schlagowski, who collectively boast over 30 years of working in fashion PR and the fashion industry in general with brands including Diesel, John Smedley, Debenhams, Mango, and Thomas Sabo.
The agency was founded in 2010 and clients include Falke, Joules, Jaeger, Thomas Sabo, Marc Cain and Mercedes Benz Fashion Week.
A selection of marketing and PR services are available including media editorial placements, digital campaigns, social media, events, working with influencers and celebrities, and full creative services.
Task PR managed all press for Graduate Fashion Week, show management, GWF campaign shoot and influencer shoot, and several press and influencer events. The results of this PR were 699 features and mentions in the press, print and online, worth an estimated lb2,760,838 in media value.
Taskpr.com
96 Great Titchfield Street, London, W1W 6SQ
0207 636 1399
info@taskpr.com
2. Exposure
Exposure has been in the fashion PR business since 1993, when it was conceived by founder Raoul Shah. Some of the agency’s biggest successes include the launch of Levi’s Engineered jeans and a touring exhibition that explored Nike’s history in baseball.
Other fashion brands that Exposure has worked with include Barbour, Uniqlo, Converse, Champion, and New Era, along with big brands in other industries such as Coca-Cola, Lego, Instagram, and Microsoft.
Exposure has won several prestigious industry awards for their work awarded by bodies including the Marketing Agencies Association, PR Week, Global Marketer, and The Sunday Times.
Recent fashion campaigns include the Star Wars “Fashion Finds The Force” collaboration with 10 fashion designers and Selfridges; eBay’s “Emotionally Powered” pop-up shop; and Nike’s Tech Pack Studio.
Europe.exposure.net
22–23 Little Portland Street, London, W1W 8BU
020 7907 7130
getintouch@exposure.net
3. Favotell
For smaller brands and newer labels looking to tap into the rapidly growing Chinese fashion industry, Favotell could be a great fit.
Based in London and Shanghai, Favotell was founded in 2015 by Creative Director Jialin Kong to cross the cultural bridge between the UK and China and offer full PR services to fashion, art, beauty, and lifestyle brands.
Services on offer include traditional PR, product placements, development of social media identity, blogger outreach, press events, bespoke events, launches, and branding. Favotell regularly runs networking and influencer events in London to promote the brands they represent and bring together industry professionals, fashion influencers, and media.
Current represented labels include Whistopia, LECRESCENDO, L.Yunjia, Incomplete, Offgrid, and Culture Matters.
Favotell.com
R1 – 007&008 91, Brick Lane, London, E1 6QL
info@favotell.com
4. The Lifestyle Agency
The Lifestyle Agency is a London-based PR and affiliate marketing agency specialising in luxury fashion and lifestyle brands. Other services include digital marketing, events management, media relations, product launches, influencer marketing, social media management, and trend forecasting.
Some of the agency’s fashion clients include A Day’s March, Athletic Propulsion Labs and Fashion Hong Kong, along with several luxury lifestyle brands and boutique hotels.
The agency’s strength is its network of contacts in the media, fashion industry, and celebrity circles, which they have acquired over 20 years in the business. The agency works with publications including Vogue, Tattler, Esquire, GQ, and Gentleman’s Journal
Thelifestyle-agency.com
4 Leathermarket Street, London, SE1 3HN
020 7939 1484
charlie@thelifestyle-agency.com
5. Sane Communications
Sane Communications boasts a long list of clients in the fashion, footwear, accessories, and lifestyle industries. Brands include Daniel W. Fletcher, Les Basics, Weekday, Farah, Onitsuka Tiger, and Wonderbra.
Some of their most recent work includes the launch of Daniel W. Fletcher’s AW19 collection at London Fashion Week; a video series in collaboration with fashion influencers for Swear Nitro; and the launch of Rains first store in the UK, which included an event for press and fashion influencers.
sanecommunications.co
Ground Floor, 43-45 Mitchell Street, London, EC1V 3QD
0207 729 5674
info@sanecommunications.com
