Launching a label? Want to create the brand everyone’s talking about? Dreaming of features in iconic publications? There’s one thing you need: a fashion PR agency.
Here’s a list of the top five agencies in London, the work they do and the brands they’ve shaped.
The success of a label isn’t just down to the quality of its products. Look at Burberry, an iconic British brand with a high-quality product. But the well-documented highs and lows of Burberry’s public perception is enough evidence to show that it’s not just the quality of the products that determine success; it’s how people feel about the brand that truly matters.
Enter, Fashion Public Relations agencies. Their role is to shape the public perception of a label, reach the target audience and make that audience feel deeply connected to the brand. Fashion PR agencies know everyone who’s anyone in the world of fashion; editors, photographers, stylists, influencers, makeup artists, dream event locations, the list goes on.
But what exactly do Fashion PR agencies do? Here’s a little summary:
- Create and distribute press releases to give your brand publicity (within traditional print media like glossy magazines and across digital platforms too)
- Social media management and content creation
- Influencer campaigns
- Produce fashion shows, events and installations (including store openings)
- Send samples to fashion editors and influencers
- Manage and respond to media inquiries
It’s a big list, but what difference can this actually make?
Ultimately, the aims will be specific to each company, but in general they’re usually along these lines:
- Build awareness with the target audience. Which means making sure that the right people know about the label, are reminded of it regularly, and will think about it even when they’re not looking at it.
- Build brand loyalty. This is important if you want people to buy more than one item. Usually this is about feeling connected to the label, for example sharing their values or feeling invested in their growth. TA/LA is a great example for this, their values around quality and sustainability are clear and celebrated across everything they do; a sure-fire way to connect with their target audience of female Gen Zs. And Grace Beverley’s personal story and public persona gives an interesting, ongoing founder’s story to follow and engage with.
- Access to a whole network of experts. People who have honed their skill and build their own network of contacts, which means less risk and more reward in a quicker timeframe.
By leaving some of the work to your chosen agency, there are some benefits too.
- Leaving you free to get on with running your fashion business
- Getting measurable results in a specific timeframe
- A faster, more targeted way to achieve the growth you want
The long and short of it is this – if you want to make it onto the pages of a major fashion magazine, have successful social campaigns or create an epic launch event, you’ll need to work with a fantastic Fashion PR service.
So, are you ready to meet some of the best fashion PR agencies in London? Here are our top five.
Task PR
The bio: Task PR was founded in 2011 by Tamara Kretzer, André Schlagowski, who collectively have over 30 years of working in PR. Task focuses on PR for fashion, celebrities and influencers, collaborating with clients to offer full service strategic communications campaigns.
What they do: Editorial and press releases, digital campaigns, social media, events, working with influencers and celebrities, and full creative services.
What makes them great: With a whole host of celebrities, agents and leading stylists in their little black book, they link brands up with some of the biggest national and international A-list celebrities for personal appearances, photoshoots, product placement and interviews.
Star clients: Diesel, John Smedley, Mango, Thomas Sabo, Falke, Joules, Jaeger, Marc Cain, DKNY, Ro&Zo, Mercedes Benz Fashion Week.
Website: www.taskpr.com
Instagram: @taskpr
Location: 96 Great Titchfield Street, London, W1W 6SQ
Email: info@taskpr.com
Sane Communications
The bio: SANE Communications has been delivering strategic communications and activations to help brands reach their full potential for over 12 years. Their long list of clients covers fashion, footwear, accessories, and lifestyle too.
What they do: SANE is a fully integrated communications agency in the fashion and lifestyle sector. They deliver conventional PR, creative marketing, brand development consultancy, creative solutions and events.
What makes them great: SANE has a real focus on strategy which makes sure they achieve specific, measurable results for their clients.
Star brands: A Day’s March, Abaga, CAT, Cheap Monday, Craghoppers, Goldwin, Hey Harper, Merrell, Pull&Bear, Topologie, Vans.
Website: www.sanecommunications.co
Instagram: @sanecomms
Location: 32 Alie Street, London, E1 8DA
Email: info@sanecommunications.com
Purple PR
The bio: Purple PR understands the world of luxury, offering connected services across the globe. Culturally fluent and hyper-connected, they partner with clients to create maximum impact.
What they do: Press, Communications, Social Media, Events, VIP, Creative Strategy, Brand Strategy and Talent Partnerships.
What makes them great: Purple are focused on luxury fashion and beauty, with an enviable list of high-end clients.
Star clients: Boss, Lacoste, Omega, Les Benjamins, Rotate, Paris Texas, Refy, Estrid, the British Fashion Council.
Website: https://purplepr.com/
Instagram: @purplepr
Location: 1 Kingsway, London WC2B 6AN
Email: Enquiries@purplepr.com
Fabric PR
The bio: Fabric PR works with lifestyle & fashion brands across sectors including high street, young fashion, sports, denim, jewellery and accessories.
What they do: Consumer-targeted publicity and content-led campaigns or trade-focused brand-building, social media, digital marketing and live events. Their aim is to deliver compelling and effective communications solutions for the fashion industry.
What makes them great: They’re specialists in high-street, mass-consumer brands and younger (Gen Z) audiences. So if that’s who you’re targeting, Fabric could help you go far.
Star clients: Umbro, Crocs, Cambridge Satchel Co, Kipling, Hey Dude, Lee, Wrangler, Happy Socks, R.M. Williams, Patrick McDowell, Sloggi.
Website: https://fabricpr.com/
Instagram: @fabricpr
Location: Spitalfields Market, 16–18 Heneage Street, London, E1 5LJ
Email: tabby@fabricpr.com / jocelyn@fabricpr.com
The Lifestyle Agency
The bio: A London-based PR and affiliate marketing agency specialising in luxury fashion and lifestyle brands.
What they do: Digital marketing, events management, media relations, product launches, influencer marketing, social media management, and trend forecasting.
What makes them great: An unrivalled list of contacts in media, fashion and celebrity circles, acquired over 20 years in the business. If you want top talent, they’ve, probably got the right contacts.
Star clients: J"ottnar, Naked Wolfe, Axel Arigato.
Website: www.thelifestyle-agency.com
Instagram: @thelifestyleagency
Location: 4 Leathermarket Street, London, SE1 3HN
